7‑Day Capsule Brand Challenge for Makers (Fashion & Beauty)

A short guided challenge that helps makers and small-line designers define a capsule brand, pick a product focus, and draft a simple launch plan in one week. Who it's for: fashion/beauty makers and small-run designers who want a clear first offering and a simple brand to sell What you'll walk away with: a capsule-brand starter pack (moodboard, focused product idea and a launch outline) What we'll cover: • Day 1: clarify audience and single-product focus • Day 2–3: build moodboard and visual direction • Day 4: refine product messaging and price point • Day 5: plan simple production/fulfillment steps • Day 6–7: create a launch outline and share for feedback